z.design
Expertise in media-Inspired Fashion Design and Production
→ “Law Fleece and Jeans” - DARQZ OP collection. Cut and sewn crosses with applique embroidery.
I’m a designer and brand builder with a focus on anime, streetwear, and cultural fashion. I co-founded a clothing brand that’s generated over $1 million in revenue, with multiple products selling 1,000+ units. From concept to creation, I design pieces that carry meaning—and perform in the real world.
I design more than clothes—I build identity.
I'm a UK-based designer with Pakistani roots, and I’ve built brands and products that speak across cultures, subcultures, and aesthetics. I co-founded a fashion label that’s generated over $1M in revenue, with best-selling pieces reaching 1,000+ units sold. But more than numbers, what drives me is meaning.
My work blends anime, Islamic motifs, and streetwear into design that’s both wearable and intentional—clothing that people connect with. From full fashion drops to creator merch lines, I help people translate their identity into product.
Design is how I communicate. Strategy is how I deliver.
Creative Design
I design garments with intention—pieces that carry weight, story, and cultural depth. Every element serves a purpose, from the silhouette down to the stitching. Whether it's anime, Islamic art, or conceptual streetwear, I build collections that feel as meaningful as they look.
→ “THO Work Jacket” - DARQZ JJK collection. Designed to reflect the characters status as “The Strongest”.
→ Designing “THO Work Jacket” for DARQZ.
Procurement
I handle sourcing with the same precision I bring to design. Fabrics, trims, labels—nothing is random. I make sure every piece not only looks right, but feels right. From first sample to final run, I work directly with manufacturers to maintain quality, consistency, and vision.
→ Quality checking of materials and the laser etching process used on a denim piece for RIHLA.
→ “Sabr Hoodie” – RIHLA Vol 1. Designed to reflect patience and silence in the face of injustice. Custom-cut oversized silhouette.
→ Detailing and branding for RIHLA.
→ Stocking of DARQZ products after shipment arrival.
Merchandise Development
I don’t just design—I bring ideas into the real world. From mockups to production, I manage the entire merch pipeline so you can focus on your audience. Whether it's a full clothing drop or a creator merch line, I’ll make sure it’s cohesive, elevated, and built to move.
→ “Blood Basketball” - DARQZ JJK collection. Designed to show clear anime influence, but still reflect the typical look of a basketball most people would recognise. Trial and tested on courts to ensure the ball material was to standard.
→ Development of the “Blood Basketball” for DARQZ.
→ “Ice customisable rosary” - DARQZ Bleach collection. Designed to reflect the characters ice abilities, and the everchanging shape and form of “ice”.