Study - darqz

Darqz is a design-led clothing brand that fuses anime, storytelling, and streetwear into something greater than merch. What started as a niche project evolved into a brand that’s generated over $1 million in revenue to date, with a growing global audience and a catalogue of intentional, narrative-driven drops. This case study explores my part in building that momentum—focusing on standout pieces like the Law Fleece, which alone sold over 1,000 units and became a defining moment for the brand’s direction.

my role

As co-founder and lead designer, I’ve been involved in every part of the process—from creative direction to production to customer experience. I design the graphics, develop garment silhouettes, handle sourcing materials and communication with suppliers, while also managing the fulfilment and stock procurement as well. I also help manage the rollout of each drop—from building out Shopify pages to getting extra content at product shoots. DARQZ is hands-on at every level, and that’s how I keep it intentional.

our most successful piece.

A custom pulltab calls back to the character’s crew sign, without cluttering the garment with excess prints or embroideries, while also giving a premium experience to users.

We wanted something that was warm enough to wear in cold weathers, but versatile enough to use on warmer summer nights as well - so we went with a fleece. We used a heavyweight silhouette, a monochrome palette, and a layout that felt clean and structured—subtle enough for everyday wear, but with deep appeal to anime fans who know the reference.

I wanted to try something new with playing around with having embroidery on the collars to add another level of depth to the fleece, so i used the pattern on the characters sword. This gave a call back to the characters unique weapons, without having to do a cliche design using the sword itself.

This style ended up becoming a staple style for DARQZ, all starting with the Law Fleece.